Using Web Video Production Companies For PR Campaigns

Video for websites is a great addition to any PR campaign. Integrating video into a marketing campaign can help grab attention and keep it on your product or service. Web video production companies specialize in the seamless integration of multimedia within existing web sites. A well made video will not only be viewed on your web site, but will be shared with viewers among friends, family, and colleagues. If you allow the video to be embedded elsewhere on the web, the video will also be viewed by visitors to other web sites, news sites, and blogs as well. Since the ultimate goal of a PR campaign is to share information about your business with as many news outlets as possible, allowing your video to be embedded by other web sites is one of the easiest ways to ensure it will be successful. PR campaigns are currently usually launched online instead of by standard mail, and with this change comes many others. It’s now easier to include photos, videos, and any kind of multimedia within a press release. Not only are they easier to include at this point in time, but they are also highly encouraged. Press releases which incorporate photos, video, and sound clips are more likely to be used for news stories. Multimedia catches the eyes of editors and readers alike.

Web video production companies are aware that the world of PR is so fast paced that you only have a few split seconds to impress an editor enough to include a blurb about your company in their publication. Keep in mind that when people skim over information their eyes naturally are attracted to images and videos. By including a video into your PR campaign, you not only catch the eyes of the people who matter most, but you also can guarantee that they will spend some time watching a video about your business. Many times when you’re trying to entice someone to mention your company or business it’s difficult to get them to even read any information about your company without moving on to the next thing they have to do. Video for websites conveys your company message, complete with product and service information as quickly as possible. This ensures that the maximum amount of information about your business is heard in the few seconds someone takes the time to decide whether or not they are interested in your company.

The traditional method of sending out press releases is nearly obsolete. Information needs to travel faster in order for your business to thrive in our tech obsessed society. YouTube, industry blogs, and micro-blogging platforms such as Twitter are the current trends. By releasing video for websites along with your online press release you are allowing this information to be shared on these three currently thriving platforms. A one minute video is by far much more accessible and easy to gain information from today than a one page standard press release. By launching a video as a press tool, you’re gaining brand awareness by having it shared by publications and also everyday people who share information with each other online.