How to Find the Compelling Sales Pitch For Your Product Or Service

“Hi! I am Jack Higgins, I sell chocolate cookies, likes of which you have never tasted before. I have been in this business for the past six years, buy from me.”Some would consider this to be a good sales pitch to attract people to buy cookies. However, if you want to attract intelligent and shrewd consumers to buy your cookies then you may have to work harder at your sales gimmick.Most of the business and service providers don’t have a clue about how to sell their product to the masses. Selling a product or a service is all about how you package and present it to the people. A good sales pitch should have substance, be attractive and believable and most importantly it should “compel” the user to buy the product or the service. This is not such a difficult task, all it requires is a bit of ingenuity and research. All this sleuthing would enable you to pinpoint on the compelling sales pitch to attract the people.This sales pitch could emerge from anywhere. You may find it in someone’s reaction to the product or in the processes involved in making the product. You could also find it in the very reason because of which you started this business.Looking at the example of the chocolate cookies, perhaps after much investigation and research, you would come to know that these chocolate cookies had a special recipe. This was the recipe of a chocolate connoisseur, who used a very special kind of chocolate with healing powers in it. As a result, besides giving flavor these biscuits also heal the soul. The chocolate uses ancient healing herbs and original cocoa as ingredients,Armed with this knowledge, you can make your sales pitch sound like, “Delicious, yummy chocolate cookies made with the original, pure cocoa. Cookies so yummy, that they are sure to make your mouth water. Cookies made with special healing herbs. Cookies that come with unique money back guarantee. If you don’t like them we will give your money back.”As you can see and observe for yourself, there is a vast difference in how the same product has appeared here and in the opening paragraph of this article. Customers also start looking at the product differently. This has been possible because of the effort that has gone into finding the right sales pitch that will be attractive to the customer. This theory will work for most sales promotion campaigns.For selling any product or service, you need to do a research into its background to find the right pitch. Let us, take another example of selling a new kind of aerobic exercise video. As you know, the market is flooded with these kind of exercise videos and you will have to make an extra effort to make your video more appealing than the rest.For finding the right sales idea, you can start looking into that various factors that go into making the video, the exercises and their effect. Next, look at the number of people that it has affected giving positive results. Also, investigate into its side effects if any. With all this knowledge, you are bound to come up with the right sales pitch.Maybe after much research you would come up with the information that these aerobic exercises have a far-reaching and fast effect on the abs. Moreover, maybe these aerobic exercises have been inspired from a particular dancing style like the jazz.You can now use all this information to plan your sales gimmick and make it very attractive to the customers and prospects. Otherwise, you would have given a simple idea, which would not have had such a great effect. Fewer people would have been attracted to your video and still lesser number would have gone on to buy it.Now, your sales promo may look something like this, “Enjoy the benefits of aerobic workout along with exciting jazz dancing for great looking abs in quick-time!” The impact of the right sales pitch makes it worthy of a fortune. To find the right pitch depends on you and the product or the service that you want to launch. All you need to do is to introduce the right sales pitch in your ads and promotion messages that people come running to you, armed with cash.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

Internet Marketing: Best Method To Promote Online Business

With the evolution in the field of internet technology, the methods of doing business have changed drastically. Gone of the days, when business activities were confined to the stores or to the specific location. Nowadays, the business activities are performed at a global level. To achieve this objective, the internet plays a crucial role. It helps in promoting your business in the distant markets.

With the help of the internet marketing, the business houses can easily promote themselves in the targeted markets. It basically involves the promotion of websites and online reputation management in the internet world to spread awareness among the targeted audience.

In this technique, various methods to promote the website are adopted. The main objective of these activities is to fetch more number of visitors to the website. The logic behind this is that the more the number of visitors, the more will be the probability of generating the leads. Some of the most popular techniques are discussed here.

Social Media

This is considered as the most effective tool to spread awareness among the targeted audience. Millions of people across the globe are connected with the help of the platforms like Facebook, Twitter, LinkedIn, Google+, etc. So, in the internet marketing, the business organizations can use these platforms to spread awareness among the targeted audience. The main advantage associated with this type of promotion is that the business houses can directly interact with the buyers. More importantly, this also helps in spreading the goodwill among the buyers. This is certainly the cost-effective method of doing business.

Online Reputation Management

The business is all about reputation. There are various online platforms available that can be used to do branding. In this, various techniques are employed like forum posting, blogging, article submission, etc to build an online reputation. These activities help in spreading goodwill among the buyers. Presence at different platforms helps in improving the visibility. This eventually results in the branding of the business houses. And the famous logic is more the branding, more will be the chances of generating leads.

Local Promotion On Search Engines

It is another very effective tool of internet marketing. This activity involves the localized web promotion. This is certainly the best method to attract the buyers. The reason for this is that it is the tendency of the buyers to do location-based searching on the internet. So, this helps in improving the visibility of the website during the localized searches.

Thus, we can infer from the above discussion that the internet marketing is certainly the best tool to promote your online business. The activities involved in this help in spreading goodwill among the targeted audience. Moreover, you will also get buyers from the global market using this advanced age marketing technique.