Launching A Successful Social Media Marketing Campaign

Social Media Marketing is a relatively new way to advertise your products and/or services, and has been proven effective repeatedly. This is especially true when your target audience consists of teenagers and young adults. A few examples of very successful Social Media Marketing Campaigns (Forbes, The Best-Ever Social Media Campaigns) are:

Procter & Gamble’s Old Spice Campaign – Proctor & Gamble devised a clever way of actively involving fans and customer’s by inviting them to use Twitter and Facebook to submit questions to Isaiah Mustafa, who would then quickly, and rather wittily, respond in a web video.
Blendtec: Will It Blend? – Blendtec released a series of video shorts for their Blendtec Total Blender featuring odd things being blended, such as an iPhone. This marketing campaign not only successfully promoted Blendtec and their products, but blender sales has seen an astonishing 700% sale increase since 2006.
Pepsi Refresh – Pepsi started this campaign, and it is still ongoing, to promote their brand whilst giving an opportunity to the everyday consumer to obtain funding for their unique and charitable ideas and work. This appealed very well to their young consumers.
OfficeMax’s “Elf Yourself” Campaign – During the holiday season of 2006, OfficeMax launched its “Elf Yourself” campaign. This allowed users to upload pictures of themselves, which would then be placed on a dancing elf. Over 122 million users created their own dancing elves. This in turn boosted traffic to OfficeMax’s website and increased sales and brand awareness.
Ikea’s Showroom on Facebook – When Ikea opened a new store in Malmo, Sweden they had the idea to have the store’s manager post pictures of the showrooms to Ikea’s Facebook page, then invited fans to tag the pictures. The first fan to tag an item on one of the showroom pictures then won that item. This campaign actually won an award at Cannes in 2010.
What do these hugely popular and effective Social Media Marketing Campaigns have in common? Below is a breakdown of the commonalities they share:

Personalization – Social Media is based on the concept of connecting people with each other and the things they feel are important in their lives. An effective campaign ensures that the consumer feels commonality and personal interest from the company.
Interaction – People want to feel involved. When a company produces a way for the consumer to directly communicate and interact with it, there is certain “consumer/company bond” formed.
Humor – Strategically placed humor is a great way to catch someone’s attention. If your marketing material is funny enough, it is sure to make its way around the office, plop into conversations between friends, and most importantly be remembered.
Humanization – This directly relates to Personalization and Interaction. No consumer wants to feel like they are just another statistic to a company, they want to establish long-term relationships with businesses that they feel they can relate to.

Why Promotional Pens Are Ideal For Product Launches

The multiple different avenues of advertising are often utilised, such as print and screen ad campaigns. However, statistics have proven that the most effective type of marketing consists of constant product or advertisement immersion. Professional marketing organisations recommend that a product launch is accompanied by a strategy to constantly subject potential consumers to the company. Promotional pens are ideal for this purpose and are clearly the optimal choice for several reasons.

Promotional pens are a very inexpensive way to subject an individual to constant company immersion. Due to the fact that pens are used quite frequently, a prospective client will see the company name or message multiple times. Traditional advertising simply broadcasts a message or product and may be heard only a single time. Studies show that an overwhelming majority of people who buy as a direct result of marketing must be subjected to advertisements several times. A promotional pen can accomplish this feat without bearing the expense of multiple advertisements. In fact, the cost for promotional products is very low compared to any other type of advertising campaign.

While it may be difficult to get a person to accept a flyer that is being handed out, almost everybody appreciates a free customised pen. Many people carry pens with them wherever they go and free pens are almost always welcome. A side benefit is that many individuals lose their pens and this will allow another person to pick up the promotional pen and be exposed to its message. People also commonly share their promotional pens with others and this is nothing less than free advertising.

Many successful companies have realised that customised pens make excellent business gifts. A great way to network is to provide promotional gifts to potential suppliers and retailers, and printed pens are one of many possible promotional products to give. Personalised pens can even be catered to a specific person and will be sure to impress. The use of promotional gifts is nothing new, so a company should be sure that the supplier they use can deliver something nothing short of impressive. The quality and craftsmanship of promotional pens should be high to ensure the proper image is portrayed.

A product launch will only be successful if enough people are exposed to the company, and there is no better way to keep people talking than by using promotional items. Of all the different choices, promotional pens are perhaps the most effective and will succeed in displaying the company name and message to a person multiple times. A product launch can be an incredibly stressful and arduous process, but the truth is that it can also be a very exciting ordeal and there is nothing better to introduce a new product than promotional pens.

Escape Rooms For Families: Tips And Tricks To Finding The Best One

However, finding the perfect escape room for your family can be a daunting task, especially with so many options available. In this article, we will provide tips and tricks to help you find the best escape room for families.

Consider The Age Range Of Your Family Members

Escape rooms are designed for people of all ages, but some rooms may have themes or challenges that are not suitable for young children. Before booking an escape room, make sure to check the recommended age range and difficulty level. Some escape rooms may offer kid-friendly versions or have separate rooms with easier puzzles for younger players. Keep in mind that some rooms may also require physical activity, so it’s essential to choose a room that fits the physical capabilities of all family members.

Look For Themes That Interest Your Family

Escape rooms come in a wide range of themes, from horror to adventure to sci-fi. To make the experience more enjoyable for your family, choose a theme that interests everyone. If your family loves solving mysteries, consider a detective-themed escape room. If your family loves sci-fi, a space-themed escape room may be the perfect fit. Some best escape rooms may also have seasonal themes, such as Halloween or Christmas, which can add to the excitement.

Check The Room Capacity

Escape rooms have different room capacities, and it’s important to check the maximum number of players allowed before booking. Some rooms may have a minimum number of players required to play, while others may have a maximum limit to ensure that the game is not too crowded. Make sure to book a room that can accommodate your entire family or group of friends.

Read Reviews and recommendations

Reading reviews from other families who have played the game is one of the greatest methods to identify a decent escape room. You can check the escape room’s website, social media pages, or review sites. Look for feedback on the quality of the puzzles, the difficulty level, the customer service, and the overall experience. You can also ask for recommendations from friends or family members who have played escape rooms before.If you’re looking for a thrilling escape room experience in Atlanta, be sure to check out Paranoia Quest Atlanta, which offers a variety of themes and difficulty levels suitable for families of all ages.

Consider The Location And Accessibility

The location and accessibility of the escape room can play a crucial role in your decision-making. Choose a location that is convenient and accessible for your family members. Consider the distance, parking availability, and public transportation options. Also, check if the escape room has any accessibility options for people with disabilities or mobility issues.

Check For Discounts And Deals

Escape rooms can be expensive, especially for larger groups. Before booking, check for any discounts or deals available. Many family-friendly escape rooms offer group rates or promotions on certain days of the week. To obtain special discounts, you may also hunt for promo codes or sign up for the escape room’s newsletter.

Book In Advance

Escape rooms can fill up quickly, especially during weekends and holidays. To avoid disappointment, it’s essential to book in advance. Some escape rooms may also require a deposit or full payment upfront, so make sure to check the booking policy before reserving a room.

Prepare Your Family Members For The Experience

Escape rooms can be intense and challenging, so it’s important to prepare your family members for the experience. Explain the rules of the game, the objective, and the time limit. Encourage teamwork and communication, and remind your family members to listen to each other’s ideas. Also, make sure to dress comfortably and avoid wearing restrictive clothing or high heels.

Have Fun And Enjoy The Experience

Most importantly, remember to have fun and enjoy the experience. Escape rooms are intended to be both tough and enjoyable. Don’t get too caught up in solving the puzzles that you forget to have fun with your family. Take breaks if needed, and don’t be afraid to ask for hints or clues from the game master if you’re stuck. Remember, the ultimate goal is to escape the room, but the journey is what makes the experience memorable.