Product Creation Tips – Why Procrastination Can Kill Your Success

Making the decision to create a new product for your business is a BIG decision! Nevertheless, it is important not to delay whenever any new idea surfaces. In other words, you’ve to act fast when fresh new imaginative ideas come into your mind. Once you’ve done your due diligence and you feel your product idea will work, quickly test it on the market.

How do you this? You simply create a product quickly and start selling it. If it sells, what you will do is improve the product and then launch it properly. This way, instead of wasting time creating a ‘perfect’ product that may or may not sell, you quickly put your idea to the test in the real world and see if it will float.

Quick testing is one of the reasons why you must not procrastinate on great product ideas. The quicker you can test, the quicker you fail, which will allow you to move on to other ideas quicker. If you test quickly, it does not need any mentioning that you will also succeed far quicker because you are getting more ideas out there so you are bound to find that ‘million dollar idea’ that you can use to launch your business or add to your product line.

And that is why procrastination can kill your success. Money loves speed and speed loves money. Act quickly on your ideas and don’t be afraid to test them out. Use pay per click ads. Post a forum special offer. Send a mailing to your subscribers list and your customers list. If your product sells, launch it fully to the market and create a full-on assault marketing campaign on it.

5 Powerful Tips for a Stressful eBook Launch

People are fond of reading eBooks now. eBooks are light in weight and have interactive content. This is made possible with the help of eBook Conversion Services that use advanced technology to come up with the excellent features in your eBooks. Launching an eBook now does not limit to the content of the text or the format but also the presentation of the matter.

In this article, we will discuss some useful tips for a stress-free launch of an eBook.

1. Always create a product you have faith in and you strongly believe in.

Not every writer believes in what they write. Some writers only write and publish their books for fame and money while some are actually passionate about writing and they write for people. If you know what message you are giving to the readers you will never worry about the sales of your eBook. You would have already known that your book will be a best-seller for its useful message.

2. Approach your potential customers and target market.

Your eBook launch would be a waste or almost a disaster if you don’t know about your target audience. You don’t have to beg or ask just any reader to like your book. Instead, you have to research for your potential market. You have to search for the audience that would be most interested in your content and the information you are providing.

3. Do not forget to create teasers.

You must have noticed summaries or teasers written on the back cover of the book. Make your own teasers. These summaries or teasers should be cliffhangers that would you’re your readers and would hook them at the book launch. Provide your readers with the appropriate reasons why they should read the book. With this your readers will definitely appreciate your efforts and you must be able to capture a great number of them.

4. Promote your eBook with social media.

Social media can help you with free press releases to catch the eyes of the editors. You never know who all are there into the social networking site so you must create as many contacts as you can in social media. This can help you a lot to promote your book after launching.

5. Get engaged with bloggers to know about the citizen reviews.

The general audience not only trusts what the top publishers say but also believe the bloggers they personally know. You have to build good relationships with some featured bloggers related to your niche and can ask them to write reviews of your eBook. It is better if you can give them some free samples to encourage them to post their reviews about your book and share it to their networks.

Scaling Your Software Team: A Guide to Hiring Developers in India

Looking for top-notch developers but can’t find them locally? Where should you look? What’s the difference between outsourcing and offshoring? And strategies to hire developers from India?

These are common challenges for organisations aiming to expand their team of talented developers rapidly. But don’t worry, we are here to delve deeper and provide expert insights and solutions!

The dawn of a new era
2022 and beyond will witness a remarkable transformation in modern organisations as they increasingly embrace a technology-centric approach in their external offerings and internal mindset.

However, let’s not forget the critical ingredient: top-tier developers. A staggering 41% of IT decision-makers identified the talent and skills gap as their biggest challenge in a 2020 survey.

In the post-Covid era, IT decision-makers explore diverse strategies to build their tech teams. They’ve realised that collaboration can transcend geographical boundaries, thanks to the effectiveness of remote work.

Yet, expanding your tech team is more than just scattering employees across different locations. It involves either a temporary expansion to address project backlogs or a long-term commitment, where engineers seamlessly integrate as full-time colleagues.

The importance of location
Certain regions like Australia, the US, Canada, and Western Europe face a significant scarcity of highly skilled engineers. It’s not that they are non-existent, but renowned tech giants dominate the talent pool, leaving limited options for others.

Countries such as India, Ukraine, Romania, and the Philippines boast an abundance of exceptionally talented and qualified software engineers. Tech leaders should aim to grasp the art of hiring developers in India to expand their capabilities and achieve scalable growth.

Decoding the path to hiring developers in India
To address these shortages, alternative models have emerged, enabling companies in talent-deficient regions to tap into the skills of overseas professionals. Two popular options are outsourcing and offshoring.

Outsourcing involves collaborating with an external vendor, often called a software house. This arrangement works well for short-term projects or to manage temporary fluctuations in workload. However, it’s important to note that these engineers serve multiple clients, not exclusively your organisation.

Offshoring entails building a dedicated team of engineers integrated into your existing setup. They become full-time colleagues, working in sync with your in-house developers and sharing your business’s mission and values.

Unleashing India’s potential: exploring Bangalore
With a staggering 1.5 million engineering graduates annually, India offers a vast pool of highly educated and skilled software developers ready to fuel your business growth.

In Bangalore, out of the city’s 12.5 million residents, nearly one million are software developers. The IT industry employs a massive 10 million people annually in India, with 40% of those engineers originating from Bangalore.

Aptly known as the ‘Silicon Valley of Asia,’ the city boasts a robust startup ecosystem and hosts the R&D centres of tech giants like Google, Amazon, and Microsoft.

The Scalers’ 7-step process to hire developers in India
1. Talent scouting: identifying elite candidates through initial search and prescreening.

2. Logical skills testing: assessing candidates’ problem-solving abilities through various tests.

3. Technical expertise assessment: conducting a practical assessment with our technical panel to gauge understanding.

4. Mock assignment: evaluating candidates’ solution architecture skills through a three-day project.

5. HR interview: delving deeper into candidates’ personalities and individual traits.

6. Manager interview: assessing cultural fit for your business.

7. Final stage: you conduct the final interviews and select your champions from the elite group.

Partnering with The Scalers, an experienced offshore team builder, ensures access to top talent in Bangalore while maintaining oversight over the output, similar to working with local engineers. Our proven methodology guarantees highly skilled developers who align with your business values and working ethos.

Hiring developers in India: final thoughts
The race for innovation is in full swing, and organisations can’t afford to lag.

Falling behind means watching your competitors vanish into the distance. Bridging this gap requires a solid understanding of how to hire developers in India—a fool-proof solution that paves the way for a dedicated and strategic long-term team.

If you’re ready to take your organisation to the next level, an offshore team can be your best ally. To tap into Bangalore’s thriving IT ecosystem, simply reach us through our contact form. As seasoned experts in assembling top-tier engineering teams in India, we’re here to help you build your A-team!