Your Successful Product Launch – The Prelaunch Webinar

Launching a product can be seen as both the first and last steps towards a products development stage. Regardless of what category you wish to place it in, the launching of your product is both exciting and crucial. One thing you have to make sure is that it is done correctly otherwise you could find your self with a whole load of problems.

If you look at it from a business point of view, the whole purpose of you developing and launching a product in the first place is to make sales that will generate a good income. Unless you are able to successfully launch the product you will have no sales. This will result in you having more expenses that income which as a result could see you in debt, even before your new business begins. The whole purpose of this article is to show simple ways that one can use in order to have a successful launch.

The biggest key to a successful product launch is creating as much awareness as possible with your possible customers. You need to do this well before the actual release of your product so that when the day of the actual release comes, you find yourself seeing a line full of people waiting to buy your product. A great way to go about this is to do a pre-launch webinar for your potential customers. This has been known to be quite effective for many types of businesses.

Your webinar (think of it as on online training session) should provide your listeners with real usable information, information that they can put into action even before they buy your product. You want your audience to think “If this is the free stuff, how great is the actual product going to be”.

Why Promotional Pens Are Ideal For Product Launches

The multiple different avenues of advertising are often utilised, such as print and screen ad campaigns. However, statistics have proven that the most effective type of marketing consists of constant product or advertisement immersion. Professional marketing organisations recommend that a product launch is accompanied by a strategy to constantly subject potential consumers to the company. Promotional pens are ideal for this purpose and are clearly the optimal choice for several reasons.

Promotional pens are a very inexpensive way to subject an individual to constant company immersion. Due to the fact that pens are used quite frequently, a prospective client will see the company name or message multiple times. Traditional advertising simply broadcasts a message or product and may be heard only a single time. Studies show that an overwhelming majority of people who buy as a direct result of marketing must be subjected to advertisements several times. A promotional pen can accomplish this feat without bearing the expense of multiple advertisements. In fact, the cost for promotional products is very low compared to any other type of advertising campaign.

While it may be difficult to get a person to accept a flyer that is being handed out, almost everybody appreciates a free customised pen. Many people carry pens with them wherever they go and free pens are almost always welcome. A side benefit is that many individuals lose their pens and this will allow another person to pick up the promotional pen and be exposed to its message. People also commonly share their promotional pens with others and this is nothing less than free advertising.

Many successful companies have realised that customised pens make excellent business gifts. A great way to network is to provide promotional gifts to potential suppliers and retailers, and printed pens are one of many possible promotional products to give. Personalised pens can even be catered to a specific person and will be sure to impress. The use of promotional gifts is nothing new, so a company should be sure that the supplier they use can deliver something nothing short of impressive. The quality and craftsmanship of promotional pens should be high to ensure the proper image is portrayed.

A product launch will only be successful if enough people are exposed to the company, and there is no better way to keep people talking than by using promotional items. Of all the different choices, promotional pens are perhaps the most effective and will succeed in displaying the company name and message to a person multiple times. A product launch can be an incredibly stressful and arduous process, but the truth is that it can also be a very exciting ordeal and there is nothing better to introduce a new product than promotional pens.

How To List Your Products In Froogle (Google Base) The Automated Way

Froogle (now submitted through Google Base) is a price comparison service launched by Google Inc. in 2002. Froogle is different from most other price comparison services in that it neither charges any fees for listings, nor accepts payment for products to show up first. Also, it makes no commission on sales. Any company can submit product information (via a “data feed”) and be included in the Froogle price comparison engine.This process is good but can become very tedious so today I would like to discuss a more streamlined way, which you can have your products automatically submitted on a frequent basis. This is the method I would like to discuss and inform you of so you can reap the benefits for your business.Having your products submitted automatically to Froogle (Google Base) is great for product companies that use a database because the automated process can simply connect to your database everyday and compile a new list of product information. The process will then take this information and format it for insertion into the Froogle system. This automated method will save your business time, money and dramatically increase sales because the automated process will handle the entire process for you.There are a few automated tools out there that claim to automate the entire process. The only fully automated system I’ve seen so far has been developed by Hudson Horizons. Their system is completely web-based, allowing you to easily signup and enter in some basic information. After that, the rest is handled by their team.Hudson Horizons provides automated product submission to Froogle for only $15 per month. Their product, HH Froogle Manager, provides automated submission of your products to Froogle three times a week. You no longer need to remember to set up the product feed, format the data and upload it to Froogle all on your own.The HH Froogle Manager offers an extremely simple way to submit your products through database integration.After you register, you can simply provide them with the information of your product database. A member of their team will then setup the automated process to connect to your database, free of charge, to gather your product information. The submission will then be tested by their team and placed into rotation to be submitted three times a week. You will also receive email notifications of the status of your product feeds every time the process runs.If at any time you need assistance uploading your products, they are there to help. They offer FREE customer support and once the feeds are setup their job is not done. The will constantly monitor your feeds and make sure the information is successfully being inserted into Froogle three times a week.So if you have a website that is constantly being updated and utilizes a database then this service can definitely save your business time, money and increase company sales. If that’s what you’re looking for, then don’t let another potential sale pass you by and signup today to have Hudson Horizons automatically submit your products to Froogle (Google Base) three times a week.