Internet Marketing: Best Method To Promote Online Business

With the evolution in the field of internet technology, the methods of doing business have changed drastically. Gone of the days, when business activities were confined to the stores or to the specific location. Nowadays, the business activities are performed at a global level. To achieve this objective, the internet plays a crucial role. It helps in promoting your business in the distant markets.

With the help of the internet marketing, the business houses can easily promote themselves in the targeted markets. It basically involves the promotion of websites and online reputation management in the internet world to spread awareness among the targeted audience.

In this technique, various methods to promote the website are adopted. The main objective of these activities is to fetch more number of visitors to the website. The logic behind this is that the more the number of visitors, the more will be the probability of generating the leads. Some of the most popular techniques are discussed here.

Social Media

This is considered as the most effective tool to spread awareness among the targeted audience. Millions of people across the globe are connected with the help of the platforms like Facebook, Twitter, LinkedIn, Google+, etc. So, in the internet marketing, the business organizations can use these platforms to spread awareness among the targeted audience. The main advantage associated with this type of promotion is that the business houses can directly interact with the buyers. More importantly, this also helps in spreading the goodwill among the buyers. This is certainly the cost-effective method of doing business.

Online Reputation Management

The business is all about reputation. There are various online platforms available that can be used to do branding. In this, various techniques are employed like forum posting, blogging, article submission, etc to build an online reputation. These activities help in spreading goodwill among the buyers. Presence at different platforms helps in improving the visibility. This eventually results in the branding of the business houses. And the famous logic is more the branding, more will be the chances of generating leads.

Local Promotion On Search Engines

It is another very effective tool of internet marketing. This activity involves the localized web promotion. This is certainly the best method to attract the buyers. The reason for this is that it is the tendency of the buyers to do location-based searching on the internet. So, this helps in improving the visibility of the website during the localized searches.

Thus, we can infer from the above discussion that the internet marketing is certainly the best tool to promote your online business. The activities involved in this help in spreading goodwill among the targeted audience. Moreover, you will also get buyers from the global market using this advanced age marketing technique.

Using Web Video Production Companies For PR Campaigns

Video for websites is a great addition to any PR campaign. Integrating video into a marketing campaign can help grab attention and keep it on your product or service. Web video production companies specialize in the seamless integration of multimedia within existing web sites. A well made video will not only be viewed on your web site, but will be shared with viewers among friends, family, and colleagues. If you allow the video to be embedded elsewhere on the web, the video will also be viewed by visitors to other web sites, news sites, and blogs as well. Since the ultimate goal of a PR campaign is to share information about your business with as many news outlets as possible, allowing your video to be embedded by other web sites is one of the easiest ways to ensure it will be successful. PR campaigns are currently usually launched online instead of by standard mail, and with this change comes many others. It’s now easier to include photos, videos, and any kind of multimedia within a press release. Not only are they easier to include at this point in time, but they are also highly encouraged. Press releases which incorporate photos, video, and sound clips are more likely to be used for news stories. Multimedia catches the eyes of editors and readers alike.

Web video production companies are aware that the world of PR is so fast paced that you only have a few split seconds to impress an editor enough to include a blurb about your company in their publication. Keep in mind that when people skim over information their eyes naturally are attracted to images and videos. By including a video into your PR campaign, you not only catch the eyes of the people who matter most, but you also can guarantee that they will spend some time watching a video about your business. Many times when you’re trying to entice someone to mention your company or business it’s difficult to get them to even read any information about your company without moving on to the next thing they have to do. Video for websites conveys your company message, complete with product and service information as quickly as possible. This ensures that the maximum amount of information about your business is heard in the few seconds someone takes the time to decide whether or not they are interested in your company.

The traditional method of sending out press releases is nearly obsolete. Information needs to travel faster in order for your business to thrive in our tech obsessed society. YouTube, industry blogs, and micro-blogging platforms such as Twitter are the current trends. By releasing video for websites along with your online press release you are allowing this information to be shared on these three currently thriving platforms. A one minute video is by far much more accessible and easy to gain information from today than a one page standard press release. By launching a video as a press tool, you’re gaining brand awareness by having it shared by publications and also everyday people who share information with each other online.

Scaling Your Software Team: A Guide to Hiring Developers in India

Looking for top-notch developers but can’t find them locally? Where should you look? What’s the difference between outsourcing and offshoring? And strategies to hire developers from India?

These are common challenges for organisations aiming to expand their team of talented developers rapidly. But don’t worry, we are here to delve deeper and provide expert insights and solutions!

The dawn of a new era
2022 and beyond will witness a remarkable transformation in modern organisations as they increasingly embrace a technology-centric approach in their external offerings and internal mindset.

However, let’s not forget the critical ingredient: top-tier developers. A staggering 41% of IT decision-makers identified the talent and skills gap as their biggest challenge in a 2020 survey.

In the post-Covid era, IT decision-makers explore diverse strategies to build their tech teams. They’ve realised that collaboration can transcend geographical boundaries, thanks to the effectiveness of remote work.

Yet, expanding your tech team is more than just scattering employees across different locations. It involves either a temporary expansion to address project backlogs or a long-term commitment, where engineers seamlessly integrate as full-time colleagues.

The importance of location
Certain regions like Australia, the US, Canada, and Western Europe face a significant scarcity of highly skilled engineers. It’s not that they are non-existent, but renowned tech giants dominate the talent pool, leaving limited options for others.

Countries such as India, Ukraine, Romania, and the Philippines boast an abundance of exceptionally talented and qualified software engineers. Tech leaders should aim to grasp the art of hiring developers in India to expand their capabilities and achieve scalable growth.

Decoding the path to hiring developers in India
To address these shortages, alternative models have emerged, enabling companies in talent-deficient regions to tap into the skills of overseas professionals. Two popular options are outsourcing and offshoring.

Outsourcing involves collaborating with an external vendor, often called a software house. This arrangement works well for short-term projects or to manage temporary fluctuations in workload. However, it’s important to note that these engineers serve multiple clients, not exclusively your organisation.

Offshoring entails building a dedicated team of engineers integrated into your existing setup. They become full-time colleagues, working in sync with your in-house developers and sharing your business’s mission and values.

Unleashing India’s potential: exploring Bangalore
With a staggering 1.5 million engineering graduates annually, India offers a vast pool of highly educated and skilled software developers ready to fuel your business growth.

In Bangalore, out of the city’s 12.5 million residents, nearly one million are software developers. The IT industry employs a massive 10 million people annually in India, with 40% of those engineers originating from Bangalore.

Aptly known as the ‘Silicon Valley of Asia,’ the city boasts a robust startup ecosystem and hosts the R&D centres of tech giants like Google, Amazon, and Microsoft.

The Scalers’ 7-step process to hire developers in India
1. Talent scouting: identifying elite candidates through initial search and prescreening.

2. Logical skills testing: assessing candidates’ problem-solving abilities through various tests.

3. Technical expertise assessment: conducting a practical assessment with our technical panel to gauge understanding.

4. Mock assignment: evaluating candidates’ solution architecture skills through a three-day project.

5. HR interview: delving deeper into candidates’ personalities and individual traits.

6. Manager interview: assessing cultural fit for your business.

7. Final stage: you conduct the final interviews and select your champions from the elite group.

Partnering with The Scalers, an experienced offshore team builder, ensures access to top talent in Bangalore while maintaining oversight over the output, similar to working with local engineers. Our proven methodology guarantees highly skilled developers who align with your business values and working ethos.

Hiring developers in India: final thoughts
The race for innovation is in full swing, and organisations can’t afford to lag.

Falling behind means watching your competitors vanish into the distance. Bridging this gap requires a solid understanding of how to hire developers in India—a fool-proof solution that paves the way for a dedicated and strategic long-term team.

If you’re ready to take your organisation to the next level, an offshore team can be your best ally. To tap into Bangalore’s thriving IT ecosystem, simply reach us through our contact form. As seasoned experts in assembling top-tier engineering teams in India, we’re here to help you build your A-team!