Using Web Video Production Companies For PR Campaigns

Video for websites is a great addition to any PR campaign. Integrating video into a marketing campaign can help grab attention and keep it on your product or service. Web video production companies specialize in the seamless integration of multimedia within existing web sites. A well made video will not only be viewed on your web site, but will be shared with viewers among friends, family, and colleagues. If you allow the video to be embedded elsewhere on the web, the video will also be viewed by visitors to other web sites, news sites, and blogs as well. Since the ultimate goal of a PR campaign is to share information about your business with as many news outlets as possible, allowing your video to be embedded by other web sites is one of the easiest ways to ensure it will be successful. PR campaigns are currently usually launched online instead of by standard mail, and with this change comes many others. It’s now easier to include photos, videos, and any kind of multimedia within a press release. Not only are they easier to include at this point in time, but they are also highly encouraged. Press releases which incorporate photos, video, and sound clips are more likely to be used for news stories. Multimedia catches the eyes of editors and readers alike.

Web video production companies are aware that the world of PR is so fast paced that you only have a few split seconds to impress an editor enough to include a blurb about your company in their publication. Keep in mind that when people skim over information their eyes naturally are attracted to images and videos. By including a video into your PR campaign, you not only catch the eyes of the people who matter most, but you also can guarantee that they will spend some time watching a video about your business. Many times when you’re trying to entice someone to mention your company or business it’s difficult to get them to even read any information about your company without moving on to the next thing they have to do. Video for websites conveys your company message, complete with product and service information as quickly as possible. This ensures that the maximum amount of information about your business is heard in the few seconds someone takes the time to decide whether or not they are interested in your company.

The traditional method of sending out press releases is nearly obsolete. Information needs to travel faster in order for your business to thrive in our tech obsessed society. YouTube, industry blogs, and micro-blogging platforms such as Twitter are the current trends. By releasing video for websites along with your online press release you are allowing this information to be shared on these three currently thriving platforms. A one minute video is by far much more accessible and easy to gain information from today than a one page standard press release. By launching a video as a press tool, you’re gaining brand awareness by having it shared by publications and also everyday people who share information with each other online.

5 Powerful Tips for a Stressful eBook Launch

People are fond of reading eBooks now. eBooks are light in weight and have interactive content. This is made possible with the help of eBook Conversion Services that use advanced technology to come up with the excellent features in your eBooks. Launching an eBook now does not limit to the content of the text or the format but also the presentation of the matter.

In this article, we will discuss some useful tips for a stress-free launch of an eBook.

1. Always create a product you have faith in and you strongly believe in.

Not every writer believes in what they write. Some writers only write and publish their books for fame and money while some are actually passionate about writing and they write for people. If you know what message you are giving to the readers you will never worry about the sales of your eBook. You would have already known that your book will be a best-seller for its useful message.

2. Approach your potential customers and target market.

Your eBook launch would be a waste or almost a disaster if you don’t know about your target audience. You don’t have to beg or ask just any reader to like your book. Instead, you have to research for your potential market. You have to search for the audience that would be most interested in your content and the information you are providing.

3. Do not forget to create teasers.

You must have noticed summaries or teasers written on the back cover of the book. Make your own teasers. These summaries or teasers should be cliffhangers that would you’re your readers and would hook them at the book launch. Provide your readers with the appropriate reasons why they should read the book. With this your readers will definitely appreciate your efforts and you must be able to capture a great number of them.

4. Promote your eBook with social media.

Social media can help you with free press releases to catch the eyes of the editors. You never know who all are there into the social networking site so you must create as many contacts as you can in social media. This can help you a lot to promote your book after launching.

5. Get engaged with bloggers to know about the citizen reviews.

The general audience not only trusts what the top publishers say but also believe the bloggers they personally know. You have to build good relationships with some featured bloggers related to your niche and can ask them to write reviews of your eBook. It is better if you can give them some free samples to encourage them to post their reviews about your book and share it to their networks.

Niche Marketing – Can You Select The Most Profitable Keyword Group, Before Launch?

In a previous article, I wrote about how it is necessary to segment the markets described by different keyword groups, and survey them all, while combining similar ones, in keeping with Dr Livingston’s methods.

The next step is for you to decide which keyword group represents profitable sales, even before entering the market. You may be skeptical, but there is a way to do this.

Separating these keyword groups will help you to start catering to the more profitable ones, right away. And postpone handling riskier ones (the ones you need to expend more effort on), till later. You may tackle them after you have documented how well the more profitable groups react.

How do you decide which keyword groups — representing maximum sales in your market of choice — you should launch with?

You have the responding group of people taking a survey. You track these people, so that you know which keyword group a respondent came from. It is a fact that the more willing people are to take a survey, the more willing they will be to continue the relationship (opt onto your e-list, or sign up for your newsletter). And the more likely they will eventually buy a product from you.

Of course, you must write good sales copy for this promotion, but you will be able to do this by lifting the language from the respondents’ survey answers. And anywhere from 5 to 10 % of this profitable group could finally ending up buying your product. And you can do all this without selling anything, without even designing a product. All you have to do is survey the target group, and tabulate and calculate the results with a simple Excel spreadsheet.

Then, there is a group called Hyper Responsive Buyers, who buy a lot from you. They typically represent 5 % of your market, but contribute more than 50 % to your sales. These people are an important segment of your market. You would do well to talk to them and get to know everything about them. So that your bottom line goes up eventually, and most significantly.

For instance, your survey may reveal that some of the people making a particular mention in their response are 20 times more likely to sign up for a continuity program, such as a cholesterol medication. By making a telephone call to such people, you can squeeze out everything about them and make sure they buy from you.

So, coming back to the point, the key to good business is getting to know 100 % of a customer’s concerns and needs. Though most marketers understand this, they fall far short of the intensity of information gathering required. So you will be the one to have maximum information about the customer – and you will be the one to sell the products and leave your competitors far behind.