Information Product Marketers – It’s Time to Fail Fast So You Can Win Big

If you are in the information product world, you need to find a way to get your product to market quickly. You have to be able to make it fast so you can fail fast. Only your customers get to vote on the success of your business, so there is no point in leaving your information product on the shelf for a long time. Read on to find out how you can fail fast.

There is no better feeling than unveiling a new product to the marketplace. There is also no worse feeling. This is the day of voting. Your customers are going to tell you exactly how they like your product, one way or the other and many times it will surprise you. You can do all of the research that you want and all of the planning and product launching in the world, but if your market doesn’t want what you’ve got there is no way they will hand over their cash.

So what’s the answer? The answer is that you need to start thinking like Thomas Edison. You need to get the ideas out there and out there fast. You need a way to create a lot of information products so that your market can pick and choose which ones will become great and which ones will become total duds. They are the only ones that get to decide in a free market. Sure you will have the help of some great copywriting and marketing strategies along the way, but if your product does not solve the problem that the customer wants solved, you can call it quits. You need a lot of products fast.

In order to get an information product out quickly you will need to develop a medium that you like to use and stick with it. Maybe it’s print, maybe it’s video or a combination, but whatever it is, stick with it so your readers will know what to expect. Remember that you want repeat customers, not just one-time sales. You don’t have to go for the $8,000 courses that the gurus are trying to peddle. You can start small and sell in bulk. Create website templates and book or video templates so that as soon as you get an idea you can get it out to your marketplace.

Remember to let your winners run and your losers fold. Don’t waste your time trying to prop up a product failure when your money-maker is just sitting there. Spend your time on the sellers, not the losers and you will win big in the long run.

Avail Ready Finance For Business Through Quick Commercial Loans

Business people always require finance either for starting a new venture or for expanding the older one. The finance must come to them easy and quick. Considering their urgent requirements, loan product quick commercial loans has been specifically designed. Business people can utilize quick commercial loans for making investments in infrastructure, buying products and services, starting new project or expanding the established one.

Business people are required to furnish some details of their business before the quick commercial loans deal takes place. They are supposed to give audited financial statement of last 3 years in case of starting a new business. For expanding the business, lenders may ask business financial statements, balance and profit-loss statements. Lenders would like details of owners, partners and stockholders of the business as well.

Business persons can avail quick commercial loans either in secured or unsecured form. To take secured quick commercial loans, also called commercial mortgages, borrowers should place commercial property with the lender as collateral. With the loan secured, lenders provide business people quick commercial loans anywhere in the range of £50,000 to £50,000,000. Larger loan will depend on the higher equity in the collateral.

Because of the secured nature of the loan, interest rate remains lower on quick commercial loans which infect can be brought down once the borrower compares different loan packages. The interest rate comes in variable and fixed options. Under fixed rate, interest rate and monthly installments amount are predetermined and borrowers know how much they have to pay and thus they can plan the loan. The interest rate in variable option can change any time according to the market and borrower may be paying higher rate if it goes up.

There is a larger and comfortable repayment period of 12 to 25 years to the borrowers in case of secured quick commercial loans. The loan amount and repayment duration, however, should be chosen carefully keeping one’s financial capacity in mind.

For availing unsecured quick commercial loans, borrowers should produce concrete proof of their repayment capacity and business profile. Credit score of these borrowers counts a lot in settling the loan deal.

Even if you are labeled as bad credit, availing quick commercial loans should be no problem provided you have a plan of loan repayment laid down before the lender to win his confidence. Make efforts to take your credit score closure to acceptable level of 720 in FICCO scale which ranges from 300 to 850. A credit score of 580 and below is considered as bad credit. Have your credit report checked and make it error free and also pay off your easy debts to show improvements in credit score.

Apply for quick commercial loans online as this way, out of numerous loan offers; you can pick up the one having lower interest rate.

Quick commercial loans become an instrument of sound financial health for business people if a lot of thought goes into availing it. Be particular in paying monthly installments at due date.

Launching A Successful Social Media Marketing Campaign

Social Media Marketing is a relatively new way to advertise your products and/or services, and has been proven effective repeatedly. This is especially true when your target audience consists of teenagers and young adults. A few examples of very successful Social Media Marketing Campaigns (Forbes, The Best-Ever Social Media Campaigns) are:

Procter & Gamble’s Old Spice Campaign – Proctor & Gamble devised a clever way of actively involving fans and customer’s by inviting them to use Twitter and Facebook to submit questions to Isaiah Mustafa, who would then quickly, and rather wittily, respond in a web video.
Blendtec: Will It Blend? – Blendtec released a series of video shorts for their Blendtec Total Blender featuring odd things being blended, such as an iPhone. This marketing campaign not only successfully promoted Blendtec and their products, but blender sales has seen an astonishing 700% sale increase since 2006.
Pepsi Refresh – Pepsi started this campaign, and it is still ongoing, to promote their brand whilst giving an opportunity to the everyday consumer to obtain funding for their unique and charitable ideas and work. This appealed very well to their young consumers.
OfficeMax’s “Elf Yourself” Campaign – During the holiday season of 2006, OfficeMax launched its “Elf Yourself” campaign. This allowed users to upload pictures of themselves, which would then be placed on a dancing elf. Over 122 million users created their own dancing elves. This in turn boosted traffic to OfficeMax’s website and increased sales and brand awareness.
Ikea’s Showroom on Facebook – When Ikea opened a new store in Malmo, Sweden they had the idea to have the store’s manager post pictures of the showrooms to Ikea’s Facebook page, then invited fans to tag the pictures. The first fan to tag an item on one of the showroom pictures then won that item. This campaign actually won an award at Cannes in 2010.
What do these hugely popular and effective Social Media Marketing Campaigns have in common? Below is a breakdown of the commonalities they share:

Personalization – Social Media is based on the concept of connecting people with each other and the things they feel are important in their lives. An effective campaign ensures that the consumer feels commonality and personal interest from the company.
Interaction – People want to feel involved. When a company produces a way for the consumer to directly communicate and interact with it, there is certain “consumer/company bond” formed.
Humor – Strategically placed humor is a great way to catch someone’s attention. If your marketing material is funny enough, it is sure to make its way around the office, plop into conversations between friends, and most importantly be remembered.
Humanization – This directly relates to Personalization and Interaction. No consumer wants to feel like they are just another statistic to a company, they want to establish long-term relationships with businesses that they feel they can relate to.