The 10 Mistakes to Avoid When Launching an Online T-Shirt Business

Here are my Top 10 Tips on mistakes to avoid when launching your Online T-shirt Business.

1.Understanding your target market. Often people think they can be everything to everyone however knowing every detail about YOUR specific target market is one of the keys to success. From their age, gender, interests, friendship circles, what they read, what websites and forums they look at, what clubs they attend etc. This will come in handy when you’re starting to sell your t-shirts and for target marketing.

2. Set realistic goals about what you want to achieve and the money you would like to make. T-shirt success does not usually happen overnight but rather over a few years. Be realistic with what you can achieve. For example; one goal may be print 50 t-shirts by a certain date. Another goal maybe to sell at least 25 t-shirts to stores by a certain date. Set goals by month so you keep on track and stay motivated.

3.Know when to hold and know when to fold. You have to own your mistakes. It’s important that you recognize if a t-shirt is not selling, then try to sell in a different avenue such as eBay or Etsy and move on. It’s not worth pushing something that’s not working. Every retailer has best sellers and worst sellers and when they don’t perform, they are marked down and new product is ranged.

4. Knowing how much money you should invest. In my experience, the best advice is work out an estimate of how much you think it will cost initially to start your business and then double it, as this is probably more realistic. People forget about the smaller things such as postage, shipping costs, petrol, website hosting etc. These little things add up.

5.Test your product before you start to heavily invest. This is an important one and given the current Internet opportunities that are out there, it’s easily achievable. If you can make some customized t-shirts from an online website then you can see if people are liking what you are doing. Get your product in photos, organize competitions, give samples to friends to wear and use social websites to show off your t-shirt designs. There are many things you can try, to see if your style works and people like it.

6.Take your time when making important decisions. We are human and we can be impulsive and make quick decisions that may not be the right ones for us. Business is quite tough these days, people will want to rush you and will say anything to try to get you to commit so they have an order. Take your time and weigh up the pros and cons and be informed. Do your research and then make the decision – it will end up saving you time and money!

7.Some opportunities are sometimes not worth it. When you are starting out, you will come across people who will try to challenge your pricing, product and brand. For example, an online retailer may want your product but will only order it, if it’s $10 less than your current wholesale cost. If you are making little or no margin on a job, it is OK to say no. In my experience, be willing in some cases to achieve a lower margin, if it means you will get more business from it. Sometimes it’s a marketing exercise that is well worth the cost cutting.

8.It’s OK to start small. I know myself that as soon as I get a great idea in my head you think ‘that’s it!’ I then start going crazy and spending loads of money. You may buy a machine or other equipment that is quite expensive. Take your time, test different processes and then decide which way you want to go.

It’s really important that you do some samples and see the results first before investing a lot of money into equipment and other things that may not be want you wanted after all.

9.Do your homework. If you’re thinking of investing in a printing machine, then look at all the costs associated with this process. It’s usually not that clear cut and you will find that there will be inks or paper for example, which cost a lot of money and you had not accounted for it.

10.You will be your own Boss! As much as this is super fantastic and you can’t wait to be the boss, there are also average tasks as well. You are the only person that can answer to customer complaints and any issues that come up when running the business. It would be great to become part of a network or forum for weekly support. As a single person boss, you also have to start to know everything about anything; from taxes to sales, marketing to design, from dealing with stores and selling online. You have to be able to master and wear many hats that in my opinion can be quite challenging but also exciting.

Good Luck! http://www.tshirtdesignprofits.com

Working on Multiple Info-Products Simultaneously – Delaying Revenue Generation From Any of Them

Oh, if I only had as many minutes in a day as I have great ideas.

Here is what typically happens to many information marketers when they’re first starting out. They do some research and determine they have viable products they can develop in multiple markets. So they begin writing an eBook or developing a course on chinchilla farming, raising cacti, earthworms, and who knows what else all at the same time.

Their thought process is like this. “I’ll just work a little each day on each of my eight projects, and before long, I’ll have a great big library of information products that I’ll be making money on.”

So they work a little while each day on their chinchilla-farming book. Then they switch over to their book on raising cacti. After a while, they tire of that, so they begin some work on their great new eBook on earthworms. And so on and so on.

By utilizing this approach, you delay the completion of any individual project for some period of time. So nothing is making you any money because everything is still in a state of development. If each project takes a month to complete, you’re effectively delaying any possible revenue inflow until at least four months down the road if you’re working on four projects simultaneously.

And, invariably, something that you think will take a week ends up taking two or more. So maybe those four months becomes six or seven or eight. You are hemorrhaging cash, and nothing is coming in.

What is a better plan? Focus on one and get it done. Get it out in the market to begin generating you revenue. Then move on to the second project and repeat the process. That way you have one project generating revenue after month one, another generating revenue after month two, another generating revenue after month three, etc.. No waiting until month four to get anything coming in at all.

That is if you’re doing all the work yourself. Experienced information marketers know they don’t have to do all the product creation themselves. They use ghostwriters and other resources to help them generate more products more quickly. This is where you want to get to. Just be sure when you’re starting out you don’t get sucked into the multiple project trap.

Why Promotional Pens Are Ideal For Product Launches

The multiple different avenues of advertising are often utilised, such as print and screen ad campaigns. However, statistics have proven that the most effective type of marketing consists of constant product or advertisement immersion. Professional marketing organisations recommend that a product launch is accompanied by a strategy to constantly subject potential consumers to the company. Promotional pens are ideal for this purpose and are clearly the optimal choice for several reasons.

Promotional pens are a very inexpensive way to subject an individual to constant company immersion. Due to the fact that pens are used quite frequently, a prospective client will see the company name or message multiple times. Traditional advertising simply broadcasts a message or product and may be heard only a single time. Studies show that an overwhelming majority of people who buy as a direct result of marketing must be subjected to advertisements several times. A promotional pen can accomplish this feat without bearing the expense of multiple advertisements. In fact, the cost for promotional products is very low compared to any other type of advertising campaign.

While it may be difficult to get a person to accept a flyer that is being handed out, almost everybody appreciates a free customised pen. Many people carry pens with them wherever they go and free pens are almost always welcome. A side benefit is that many individuals lose their pens and this will allow another person to pick up the promotional pen and be exposed to its message. People also commonly share their promotional pens with others and this is nothing less than free advertising.

Many successful companies have realised that customised pens make excellent business gifts. A great way to network is to provide promotional gifts to potential suppliers and retailers, and printed pens are one of many possible promotional products to give. Personalised pens can even be catered to a specific person and will be sure to impress. The use of promotional gifts is nothing new, so a company should be sure that the supplier they use can deliver something nothing short of impressive. The quality and craftsmanship of promotional pens should be high to ensure the proper image is portrayed.

A product launch will only be successful if enough people are exposed to the company, and there is no better way to keep people talking than by using promotional items. Of all the different choices, promotional pens are perhaps the most effective and will succeed in displaying the company name and message to a person multiple times. A product launch can be an incredibly stressful and arduous process, but the truth is that it can also be a very exciting ordeal and there is nothing better to introduce a new product than promotional pens.