Amazon Launches Author Pages

When it comes to understanding the psychology of purchasing books and other products on-line, Amazon stands out as a real success story. The innovative and customer-centred approach that Amazon has employed to create and maintain its dominance in internet retailing is impressive.

One of the latest new offerings from Amazon.co.uk is the launch of dedicated author pages. These offer customers a full bibliography, recommended titles and videos, which are said to be like having a ‘bookshelf of the author’s titles’ on the website.

There are also links to other related items such as DVDs connected to a specific author or book so that customers have plenty of choice for following up their interest further.

The same principles which are being used to such great effect by Amazon can be employed by all authors to build their success in the marketplace. The scale and details may be different, but the approach is worth paying attention to.

First and foremost, the inspiration for your book needs to come from within you, from your own passion to share your insights or stories with your readers. From this foundation, and always maintaining the integrity of your original ideas, building your awareness of what your readers are interested in and taking this into account when planning your marketing actions can be a winning formula.

Providing a multitude of ways for readers to learn more about you and your book(s) is increasingly important for all authors. Building your author platform with a website, blog, and social media connections to name just a few possible activities are all part and parcel of authors connecting directly with their readers these days.

Yet how about also making sure that readers are informed of related projects? You can provide links to audio recordings of readings or interviews you have done, video trailers or recommendations for readers on how they might follow-up their interest further via related articles or stories you have written.

Providing a first-class service for your readers in terms of regular access to quality information that is relevant and interesting will encourage them to connect with you and to continue doing so on a regular basis. You may not have aspirations to build an empire such as Amazon has done, but applying some of their principles of success to your own individual situation will undoubtedly support you to realise your own vision of successful authorship.

How To List Your Products In Froogle (Google Base) The Automated Way

Froogle (now submitted through Google Base) is a price comparison service launched by Google Inc. in 2002. Froogle is different from most other price comparison services in that it neither charges any fees for listings, nor accepts payment for products to show up first. Also, it makes no commission on sales. Any company can submit product information (via a “data feed”) and be included in the Froogle price comparison engine.This process is good but can become very tedious so today I would like to discuss a more streamlined way, which you can have your products automatically submitted on a frequent basis. This is the method I would like to discuss and inform you of so you can reap the benefits for your business.Having your products submitted automatically to Froogle (Google Base) is great for product companies that use a database because the automated process can simply connect to your database everyday and compile a new list of product information. The process will then take this information and format it for insertion into the Froogle system. This automated method will save your business time, money and dramatically increase sales because the automated process will handle the entire process for you.There are a few automated tools out there that claim to automate the entire process. The only fully automated system I’ve seen so far has been developed by Hudson Horizons. Their system is completely web-based, allowing you to easily signup and enter in some basic information. After that, the rest is handled by their team.Hudson Horizons provides automated product submission to Froogle for only $15 per month. Their product, HH Froogle Manager, provides automated submission of your products to Froogle three times a week. You no longer need to remember to set up the product feed, format the data and upload it to Froogle all on your own.The HH Froogle Manager offers an extremely simple way to submit your products through database integration.After you register, you can simply provide them with the information of your product database. A member of their team will then setup the automated process to connect to your database, free of charge, to gather your product information. The submission will then be tested by their team and placed into rotation to be submitted three times a week. You will also receive email notifications of the status of your product feeds every time the process runs.If at any time you need assistance uploading your products, they are there to help. They offer FREE customer support and once the feeds are setup their job is not done. The will constantly monitor your feeds and make sure the information is successfully being inserted into Froogle three times a week.So if you have a website that is constantly being updated and utilizes a database then this service can definitely save your business time, money and increase company sales. If that’s what you’re looking for, then don’t let another potential sale pass you by and signup today to have Hudson Horizons automatically submit your products to Froogle (Google Base) three times a week.

Why Promotional Pens Are Ideal For Product Launches

The multiple different avenues of advertising are often utilised, such as print and screen ad campaigns. However, statistics have proven that the most effective type of marketing consists of constant product or advertisement immersion. Professional marketing organisations recommend that a product launch is accompanied by a strategy to constantly subject potential consumers to the company. Promotional pens are ideal for this purpose and are clearly the optimal choice for several reasons.

Promotional pens are a very inexpensive way to subject an individual to constant company immersion. Due to the fact that pens are used quite frequently, a prospective client will see the company name or message multiple times. Traditional advertising simply broadcasts a message or product and may be heard only a single time. Studies show that an overwhelming majority of people who buy as a direct result of marketing must be subjected to advertisements several times. A promotional pen can accomplish this feat without bearing the expense of multiple advertisements. In fact, the cost for promotional products is very low compared to any other type of advertising campaign.

While it may be difficult to get a person to accept a flyer that is being handed out, almost everybody appreciates a free customised pen. Many people carry pens with them wherever they go and free pens are almost always welcome. A side benefit is that many individuals lose their pens and this will allow another person to pick up the promotional pen and be exposed to its message. People also commonly share their promotional pens with others and this is nothing less than free advertising.

Many successful companies have realised that customised pens make excellent business gifts. A great way to network is to provide promotional gifts to potential suppliers and retailers, and printed pens are one of many possible promotional products to give. Personalised pens can even be catered to a specific person and will be sure to impress. The use of promotional gifts is nothing new, so a company should be sure that the supplier they use can deliver something nothing short of impressive. The quality and craftsmanship of promotional pens should be high to ensure the proper image is portrayed.

A product launch will only be successful if enough people are exposed to the company, and there is no better way to keep people talking than by using promotional items. Of all the different choices, promotional pens are perhaps the most effective and will succeed in displaying the company name and message to a person multiple times. A product launch can be an incredibly stressful and arduous process, but the truth is that it can also be a very exciting ordeal and there is nothing better to introduce a new product than promotional pens.