Launching A Successful Social Media Marketing Campaign

Social Media Marketing is a relatively new way to advertise your products and/or services, and has been proven effective repeatedly. This is especially true when your target audience consists of teenagers and young adults. A few examples of very successful Social Media Marketing Campaigns (Forbes, The Best-Ever Social Media Campaigns) are:

Procter & Gamble’s Old Spice Campaign – Proctor & Gamble devised a clever way of actively involving fans and customer’s by inviting them to use Twitter and Facebook to submit questions to Isaiah Mustafa, who would then quickly, and rather wittily, respond in a web video.
Blendtec: Will It Blend? – Blendtec released a series of video shorts for their Blendtec Total Blender featuring odd things being blended, such as an iPhone. This marketing campaign not only successfully promoted Blendtec and their products, but blender sales has seen an astonishing 700% sale increase since 2006.
Pepsi Refresh – Pepsi started this campaign, and it is still ongoing, to promote their brand whilst giving an opportunity to the everyday consumer to obtain funding for their unique and charitable ideas and work. This appealed very well to their young consumers.
OfficeMax’s “Elf Yourself” Campaign – During the holiday season of 2006, OfficeMax launched its “Elf Yourself” campaign. This allowed users to upload pictures of themselves, which would then be placed on a dancing elf. Over 122 million users created their own dancing elves. This in turn boosted traffic to OfficeMax’s website and increased sales and brand awareness.
Ikea’s Showroom on Facebook – When Ikea opened a new store in Malmo, Sweden they had the idea to have the store’s manager post pictures of the showrooms to Ikea’s Facebook page, then invited fans to tag the pictures. The first fan to tag an item on one of the showroom pictures then won that item. This campaign actually won an award at Cannes in 2010.
What do these hugely popular and effective Social Media Marketing Campaigns have in common? Below is a breakdown of the commonalities they share:

Personalization – Social Media is based on the concept of connecting people with each other and the things they feel are important in their lives. An effective campaign ensures that the consumer feels commonality and personal interest from the company.
Interaction – People want to feel involved. When a company produces a way for the consumer to directly communicate and interact with it, there is certain “consumer/company bond” formed.
Humor – Strategically placed humor is a great way to catch someone’s attention. If your marketing material is funny enough, it is sure to make its way around the office, plop into conversations between friends, and most importantly be remembered.
Humanization – This directly relates to Personalization and Interaction. No consumer wants to feel like they are just another statistic to a company, they want to establish long-term relationships with businesses that they feel they can relate to.

The Ultimate Guide to Moving in NYC: To Hire or Not to Hire Professional Movers

There are few experiences more life-changing than moving homes. As anyone who’s navigated this process knows, the thrill of change is frequently accompanied by the weight of countless boxes. Now, amplify this by the hustle and bustle of New York City, and the experience becomes an adventure unto itself. Here we explore the critical question faced by many – when does it make sense to hire a professional moving company?

Exploring the Advantages of Professional Movers
Engaging the services of movers in NYC can be likened to having an expert guide when embarking on a challenging hike. Their knowledge and experience help navigate the journey more smoothly, reducing the potential pitfalls of a daunting endeavor.

Professional movers are adept at managing the ins and outs of packing, ensuring that every square inch of the box and the moving truck is utilized efficiently. When it comes to handling heavy or fragile items, their expertise shines through, significantly lowering the risk of damage during transportation. Moreover, knowing that your items are insured brings a sense of security that is priceless in the middle of a move.

The aspect that’s most attractive, though, is how much time and energy professional movers can save you. In the city that never sleeps, every second counts, and the time saved can be devoted to exploring your new neighborhood or simply catching your breath amid the whirlwind of change.

Recognizing When to Call in the Professionals
While some might view professional movers as an indulgence, there are several instances where their involvement is not just beneficial but critical.

A long-distance move is an evident scenario. The logistical complexities of such a move are enough to warrant the assistance of seasoned movers. If your home houses items like a vintage armoire, a grand piano, or delicate works of art, you would want these valuable items to be in the hands of professionals.

Timing is another critical factor. If you’re making a move within a tight schedule, the convenience of movers in NYC can’t be overstated. Also, if you find yourself managing a move with limited helping hands, hiring professional movers quickly shifts from an option to a necessity.

Selecting the Right Movers for Your NYC Move
Once you decide to engage professional movers, the next crucial step is to find the right fit for your specific needs.

Reputation and reliability should be at the forefront of your considerations. Scour through customer reviews, check ratings, and seek recommendations.

Cost, while important, shouldn’t be the sole determining factor. What’s more crucial is to understand what you get for the price. Evaluate their insurance coverage and the extent of their services. The right movers would ideally be a perfect blend of affordability, reliability, and comprehensive service.

Customizing Your Moving Services: Finding Your Perfect Fit
Moving services are not a one-size-fits-all scenario. Today, many companies offer customizable moving services that adapt to your requirements. One such option is the ‘moving help only’ service, where the company assists with loading and unloading your moving truck. This option is great for those who prefer to be behind the wheel or have a truck at their disposal but need help with the heavy lifting.

When a DIY Move Might Be the Way to Go
It’s important to note that while professional movers can be of immense help, there are instances where a DIY move could be more practical.

If you’re making a small local move, hiring a moving company might be an unnecessary expense. With fewer items to move, you might be able to manage multiple trips across a short distance. Similarly, if you’re a minimalist or moving out of a dorm room, the volume of items to move is likely manageable without professional assistance.

A DIY move might also be feasible if you have a flexible timeline. The luxury of time allows you to spread out the moving process, making it less overwhelming. You can pack a box or two per day, and gradually transport items to your new place, making the whole process more manageable.

Something to Remember
The decision to hire professional movers is a personal one, influenced by factors unique to each situation. While movers in NYC can be lifesavers during complex or large-scale moves, smaller or more laid-back moves might not warrant their services.

But no matter the size or complexity of your move, it’s essential to remember that moving is a significant life event. Whether you choose to go the DIY route or engage professional help, the ultimate goal is to transition to your new home as smoothly and stress-free as possible.

Commercial Loans – Take All Aspects In Consideration

As the saying goes, taking a loan is easier than surviving with it. A shrewd businessman is one who borrow but with an eye to repay it as soon as possible. Sometimes, business requirements arise because you get a new business order hat is hard to manage within your own business funds. You obviously cannot afford to lose big business opportunity only because the funds are not there.

These and other similar situations force you to take help of external sources of financing. These sources may be temporary or permanent, depending on the nature of funding. Large body corporate often have huge financial needs, and therefore, they resort to public financing by inviting deposits or going for a ‘rights issue’ meant for the existing shareholders. On the other hand, a new business concern or sole proprietorship undertaking would obviously not be able to take benefit of that sort – neither are these meant for them.

Before applying for commercial loans, first of all decide the type of debt financing that your business firm will be comfortably able to get. If you do not own any property in the name of firm, secured commercial business loans are out of question. You will have to rely on loans that do not require any security. These loans will offer you a limited amount – upto £25,000. The interest rate is likely to be little more than what you can get by pledging some property. The amount of loan that you can qualify for can be increased by involving some property in the loan transaction.